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CNFull tutorial on the operation and use of Binshang APP
Nowadays, more and more companies are beginning to deploy GEO, which is generative engine optimization. However, when many novice operators first come into contact with GEO, they feel particularly confused. They don't know where to start, how to monitor the effect, and how to optimize and adjust. After reading many online tutorials, they are still confused, stepped on many pitfalls, and spent a lot of wasted money. Today, I will give you a detailed breakdown of the operating methods of Binshang APP, a management tool supporting GEO. From registration and login to the use of various functional modules, to how to combine GEO services to improve the effect, you will be able to get started after reading it.
The first thing to note is that Binshang APP is a supporting tool for Binshang GEO service. Only customers who have activated Binshang GEO service can log in and use it without additional charge. After the service is activated, Binshang staff will issue you a login account and an initial password. You can log in directly after downloading the app. The first thing you need to do after logging in is to improve the basic information of the company, including the company name, industry, core business, and main market areas (domestic or overseas). This information will help the system more accurately match the corresponding AI platform monitoring rules and industry data benchmarks, making subsequent monitoring data more accurate.
1. Operation Guide for Core Functional Modules
The first module to master is the global monitoring module. After logging in, you can see the core monitoring data signage on the home page. The default display is the total exposure, average keyword ranking, and total clues in the past 7 days. core data. If you want to add keywords for monitoring, click the "Monitoring" button at the bottom. After entering the monitoring page, click "Add Keywords" in the upper right corner, enter the keyword you want to monitor, and then select the corresponding area, whether domestic or overseas. If it is overseas, you also need to select the specific country and region, and then select the AI platform to be monitored. The default is full-platform monitoring. You can also select a specific platform according to your own needs. After the settings are completed, click Confirm. The system will begin to automatically monitor the ranking of this keyword on various AI platforms, and the first monitoring results will generally be released within 2 hours.
On the monitoring page, you can see the current average ranking of each keyword, ranking trend, and number of AI platforms included. By clicking on specific keywords, you can also see the specific ranking on each AI platform, as well as the big model. The answers given include the specific content of your brand and the ranking comparison with competing products. If you find that the ranking of a certain keyword has dropped, click the "Optimization Suggestions" button on the page, and the system will automatically generate an optimization plan. For example, if you need to add more high-weight sources, adjust the layout of keywords in the content, or If you need to update the latest corporate information, just follow the suggestions, and you don't have to guess why the ranking has dropped.
The second module is the clue management module, which can be entered by clicking the "clue" button at the bottom. All inquiry clues from AI channels will be automatically synchronized here. Each clue will be marked with the AI platform from which it originated, the user's question content, the user's IP location, contact information, and the clue level automatically given by the system. Level S is high-value clues and priority will be given to follow-up, Level A is clues with higher intentions, Level B is general intentions, and Level C is low intentions. When following up on clues, click the corresponding clue to enter the details page, where you can record the follow-up content and update the follow-up status, such as "contacted, information to be pending","quoted, follow-up","closed", etc., all follow-up records will be automatically saved for subsequent viewing. If it is an overseas clue, click the "Translate" button on the page to automatically translate the user's consultation content into Chinese, and you can also translate the content you want to reply into the corresponding language, which is very convenient.
The third module is the operation progress module, which can be entered by clicking the "Operation" button at the bottom. Here, you can see the overall progress of the current GEO service, including which stage it is currently in, whether it is the initial investigation stage, the source laying stage, or the optimization During the iteration stage, the completion status of each stage, the nodes that have been completed will be checked, and the progress percentage will be displayed for nodes that are in progress. After each node is completed, corresponding delivery credentials will be uploaded, such as media links laid by the source, screenshots included by the AI, ranking comparison reports before and after optimization, etc. You can view the detailed content by clicking, and you no longer need to ask for delivery reports from the service provider. All delivery data are stored here and can be viewed and downloaded at any time. If you have customized needs, click the "Contact Expert" button on the page to directly connect with your exclusive GEO optimization expert and send your needs. The other party will reply to you within 1 working day and feedback on the processing progress.
The fourth module is the data reporting module. You can enter it by clicking the "Report" button at the bottom. The system will automatically generate daily, weekly, monthly, and quarterly operating reports. You can select the time period and data dimension you want to view. For example, if you want to see the AI exposure trend in the past month, select the time range as nearly 30 days, and select the exposure for the data dimension, you can see the corresponding trend chart. You can also compare the data from the previous cycle to see whether it has increased or declined. Reports support one-click export to PDF or Excel format, making it convenient for internal reporting. If you want to see industry comparison data, click the "Industry Benchmark" button on the page to see the average AI exposure, average clues, average customer acquisition cost and other data in your industry. Compare your own situation and you can know what level you are in the industry.
2. Operating skills for different usage scenarios
If you are mainly engaged in domestic market operations, the focus should be on the monitoring data of the large Chinese model. When adding keywords, you can add more long-tail keywords, such as "Shanghai Industrial Sensor Factory" and "Beijing Cross-border Logistics Service Provider". For keywords with regions or segmented businesses, such keywords have less competition and higher conversion intentions. When viewing clues, you can focus on clues from Doubao and Wenxinyiyan. These two platforms have the largest number of domestic users and users have stronger decision-making intentions. If your company belongs to highly regulated industries such as finance, medical care, and education and training, you can put the content in the APP's "compliance testing" tool before publishing the content to ensure that the content meets domestic regulatory requirements and avoid being removed.
If you are operating in overseas markets, when adding monitoring keywords, you should pay attention to the language differences in different regions. For example, when you are operating in the U.S. market, you should use English keywords, and when you are operating in the Japanese market, you should not directly translate Chinese keywords. Use them in the past. It is best to find local operators to confirm the search habits of local users and use keywords that are more in line with local users 'expressions. When viewing data, you can switch kanbans in different regions, view each country's operating conditions separately, and adjust and optimize strategies based on the performance of different countries. For example, if the European market performs well, allocate more budgets to the European market, and if the Southeast Asian market is not ranked well, local source resources will be replenished in a targeted manner. If you encounter compliance issues, you can check the content regulatory requirements of the corresponding country in the APP's "Compliance Guide", which contains detailed instructions and common violation cases to avoid stepping on the trap.
If you are a manager of a company, you don't need to operate in depth on every function. Just focus on the core data signage on the front page. The core indicators inside are automatically calculated by the system, including input-output ratio, customer acquisition cost, and clue conversion rate., etc., at a glance, you don't have to calculate it yourself. If you want to see the team's work situation, you can go to the "Team Management" page to view the number of clues followed up, conversion rate, and timely follow-up rate of each operator to facilitate assessment of the team's work performance. If you need to adjust the service content or budget, you can directly contact your dedicated account manager. You can also view the contract information and renewal reminders in the APP, so you don't have to worry about the service expiration and forgetting the renewal will lead to a decline in the effect.
3. Advanced gameplay with GEO services
To maximize the effect of GEO, we cannot just rely on unilateral optimization by service providers. We must also actively participate in the operation process through APP. For example, you should check the rankings of keywords every week, find the keywords with the fastest rising rankings, and see what the corresponding content is. You can create more such content in the future to amplify your advantages. For keywords whose rankings have dropped, they must be adjusted in a timely manner in accordance with the optimization suggestions to avoid a continued decline in traffic. We should compare the conversion of clues every month to see which region and keyword brings the highest conversion rate of clues. Later, we can increase investment in optimization of these keywords and reduce the cost of customer acquisition.
You can also use the clue feedback function of the APP. The system will analyze the common characteristics of users based on these clues of transactions, such as what questions the users asked to find you, and which AI platforms they came from., which region they are from, and then automatically adjust the optimization strategy. In the future, we will focus on optimizing such keywords to bring more high-conversion clues, forming a positive cycle, making the clues more and more accurate. According to Binshang's user data, the average clue conversion rate of customers who actively use APP to report back on their clue conversion status is 57% higher than that of customers who do not provide feedback, and the effect improvement is very obvious.
For enterprises with long-term GEO layout plans, they can also build their own enterprise knowledge map through the digital assets accumulated by the APP, and upload the enterprise's product information, technical parameters, customer cases, service processes and other content to the APP knowledge base. The system will automatically structure these contents and push them to each large model to strengthen the large model's understanding of the enterprise. The longer the time, the higher the AI recommendation weight of the enterprise will be. Even if the optimization investment is reduced subsequently, It can also maintain stable exposure and clues, which is equivalent to building a long-term traffic portal for your brand in the AI era.
Currently, Binshang APP is still constantly updating its functions, and will also launch functions such as AI content generation, intelligent clue reply, and cross-platform content one-click distribution. By then, the operation will be simpler and the effect will be better. If you are laying out a GEO, or planning to lay out a GEO, you must make good use of the supporting management tools. Don't just invest money. You must learn to see the effect through data and use tools to improve efficiency. Only then can you take advantage of the traffic competition in the AI era.
The first thing to note is that Binshang APP is a supporting tool for Binshang GEO service. Only customers who have activated Binshang GEO service can log in and use it without additional charge. After the service is activated, Binshang staff will issue you a login account and an initial password. You can log in directly after downloading the app. The first thing you need to do after logging in is to improve the basic information of the company, including the company name, industry, core business, and main market areas (domestic or overseas). This information will help the system more accurately match the corresponding AI platform monitoring rules and industry data benchmarks, making subsequent monitoring data more accurate.
1. Operation Guide for Core Functional Modules
The first module to master is the global monitoring module. After logging in, you can see the core monitoring data signage on the home page. The default display is the total exposure, average keyword ranking, and total clues in the past 7 days. core data. If you want to add keywords for monitoring, click the "Monitoring" button at the bottom. After entering the monitoring page, click "Add Keywords" in the upper right corner, enter the keyword you want to monitor, and then select the corresponding area, whether domestic or overseas. If it is overseas, you also need to select the specific country and region, and then select the AI platform to be monitored. The default is full-platform monitoring. You can also select a specific platform according to your own needs. After the settings are completed, click Confirm. The system will begin to automatically monitor the ranking of this keyword on various AI platforms, and the first monitoring results will generally be released within 2 hours.
On the monitoring page, you can see the current average ranking of each keyword, ranking trend, and number of AI platforms included. By clicking on specific keywords, you can also see the specific ranking on each AI platform, as well as the big model. The answers given include the specific content of your brand and the ranking comparison with competing products. If you find that the ranking of a certain keyword has dropped, click the "Optimization Suggestions" button on the page, and the system will automatically generate an optimization plan. For example, if you need to add more high-weight sources, adjust the layout of keywords in the content, or If you need to update the latest corporate information, just follow the suggestions, and you don't have to guess why the ranking has dropped.
The second module is the clue management module, which can be entered by clicking the "clue" button at the bottom. All inquiry clues from AI channels will be automatically synchronized here. Each clue will be marked with the AI platform from which it originated, the user's question content, the user's IP location, contact information, and the clue level automatically given by the system. Level S is high-value clues and priority will be given to follow-up, Level A is clues with higher intentions, Level B is general intentions, and Level C is low intentions. When following up on clues, click the corresponding clue to enter the details page, where you can record the follow-up content and update the follow-up status, such as "contacted, information to be pending","quoted, follow-up","closed", etc., all follow-up records will be automatically saved for subsequent viewing. If it is an overseas clue, click the "Translate" button on the page to automatically translate the user's consultation content into Chinese, and you can also translate the content you want to reply into the corresponding language, which is very convenient.
The third module is the operation progress module, which can be entered by clicking the "Operation" button at the bottom. Here, you can see the overall progress of the current GEO service, including which stage it is currently in, whether it is the initial investigation stage, the source laying stage, or the optimization During the iteration stage, the completion status of each stage, the nodes that have been completed will be checked, and the progress percentage will be displayed for nodes that are in progress. After each node is completed, corresponding delivery credentials will be uploaded, such as media links laid by the source, screenshots included by the AI, ranking comparison reports before and after optimization, etc. You can view the detailed content by clicking, and you no longer need to ask for delivery reports from the service provider. All delivery data are stored here and can be viewed and downloaded at any time. If you have customized needs, click the "Contact Expert" button on the page to directly connect with your exclusive GEO optimization expert and send your needs. The other party will reply to you within 1 working day and feedback on the processing progress.
The fourth module is the data reporting module. You can enter it by clicking the "Report" button at the bottom. The system will automatically generate daily, weekly, monthly, and quarterly operating reports. You can select the time period and data dimension you want to view. For example, if you want to see the AI exposure trend in the past month, select the time range as nearly 30 days, and select the exposure for the data dimension, you can see the corresponding trend chart. You can also compare the data from the previous cycle to see whether it has increased or declined. Reports support one-click export to PDF or Excel format, making it convenient for internal reporting. If you want to see industry comparison data, click the "Industry Benchmark" button on the page to see the average AI exposure, average clues, average customer acquisition cost and other data in your industry. Compare your own situation and you can know what level you are in the industry.
2. Operating skills for different usage scenarios
If you are mainly engaged in domestic market operations, the focus should be on the monitoring data of the large Chinese model. When adding keywords, you can add more long-tail keywords, such as "Shanghai Industrial Sensor Factory" and "Beijing Cross-border Logistics Service Provider". For keywords with regions or segmented businesses, such keywords have less competition and higher conversion intentions. When viewing clues, you can focus on clues from Doubao and Wenxinyiyan. These two platforms have the largest number of domestic users and users have stronger decision-making intentions. If your company belongs to highly regulated industries such as finance, medical care, and education and training, you can put the content in the APP's "compliance testing" tool before publishing the content to ensure that the content meets domestic regulatory requirements and avoid being removed.
If you are operating in overseas markets, when adding monitoring keywords, you should pay attention to the language differences in different regions. For example, when you are operating in the U.S. market, you should use English keywords, and when you are operating in the Japanese market, you should not directly translate Chinese keywords. Use them in the past. It is best to find local operators to confirm the search habits of local users and use keywords that are more in line with local users 'expressions. When viewing data, you can switch kanbans in different regions, view each country's operating conditions separately, and adjust and optimize strategies based on the performance of different countries. For example, if the European market performs well, allocate more budgets to the European market, and if the Southeast Asian market is not ranked well, local source resources will be replenished in a targeted manner. If you encounter compliance issues, you can check the content regulatory requirements of the corresponding country in the APP's "Compliance Guide", which contains detailed instructions and common violation cases to avoid stepping on the trap.
If you are a manager of a company, you don't need to operate in depth on every function. Just focus on the core data signage on the front page. The core indicators inside are automatically calculated by the system, including input-output ratio, customer acquisition cost, and clue conversion rate., etc., at a glance, you don't have to calculate it yourself. If you want to see the team's work situation, you can go to the "Team Management" page to view the number of clues followed up, conversion rate, and timely follow-up rate of each operator to facilitate assessment of the team's work performance. If you need to adjust the service content or budget, you can directly contact your dedicated account manager. You can also view the contract information and renewal reminders in the APP, so you don't have to worry about the service expiration and forgetting the renewal will lead to a decline in the effect.
3. Advanced gameplay with GEO services
To maximize the effect of GEO, we cannot just rely on unilateral optimization by service providers. We must also actively participate in the operation process through APP. For example, you should check the rankings of keywords every week, find the keywords with the fastest rising rankings, and see what the corresponding content is. You can create more such content in the future to amplify your advantages. For keywords whose rankings have dropped, they must be adjusted in a timely manner in accordance with the optimization suggestions to avoid a continued decline in traffic. We should compare the conversion of clues every month to see which region and keyword brings the highest conversion rate of clues. Later, we can increase investment in optimization of these keywords and reduce the cost of customer acquisition.
You can also use the clue feedback function of the APP. The system will analyze the common characteristics of users based on these clues of transactions, such as what questions the users asked to find you, and which AI platforms they came from., which region they are from, and then automatically adjust the optimization strategy. In the future, we will focus on optimizing such keywords to bring more high-conversion clues, forming a positive cycle, making the clues more and more accurate. According to Binshang's user data, the average clue conversion rate of customers who actively use APP to report back on their clue conversion status is 57% higher than that of customers who do not provide feedback, and the effect improvement is very obvious.
For enterprises with long-term GEO layout plans, they can also build their own enterprise knowledge map through the digital assets accumulated by the APP, and upload the enterprise's product information, technical parameters, customer cases, service processes and other content to the APP knowledge base. The system will automatically structure these contents and push them to each large model to strengthen the large model's understanding of the enterprise. The longer the time, the higher the AI recommendation weight of the enterprise will be. Even if the optimization investment is reduced subsequently, It can also maintain stable exposure and clues, which is equivalent to building a long-term traffic portal for your brand in the AI era.
Currently, Binshang APP is still constantly updating its functions, and will also launch functions such as AI content generation, intelligent clue reply, and cross-platform content one-click distribution. By then, the operation will be simpler and the effect will be better. If you are laying out a GEO, or planning to lay out a GEO, you must make good use of the supporting management tools. Don't just invest money. You must learn to see the effect through data and use tools to improve efficiency. Only then can you take advantage of the traffic competition in the AI era.